Clear Thinking. Real Support.
Helping early-stage founders grow with purpose and direction.
I work with startups doing meaningful work—whether that’s climate, wellness, or community—and help them tell their story, prepare for investors, and move forward with confidence.
No buzzwords. Just clear, honest strategy that fits where you are now.
Why I Work With Early-Stage Startups
I’m drawn to founders who care deeply—about their work, their teams, and the kind of impact they want to have. That kind of intention is rare, and worth supporting. If your work has impact at its core, we’ll probably get along.
I’ve spent years in sustainability communications and strategy. Now, I help early-stage teams move from idea to action—with clarity, not chaos. That might look like prepping for investor due diligence, sharpening your thinking, or just having a space to talk things through.
And when I’m not doing that, you’ll find me lifting, running, or doing something to stay sharp—physically and mentally. It helps me show up steady, and bring that same focus to the work we do together.
What I Can Help With
01
Vision Clarity
Get unstuck and reconnect with your purpose. Whether you’re early-stage or evolving fast, let’s make sure your “why” still fits your “how.”
02
Founder Support
Sometimes, you just need a sounding board. Someone who gets the mix of mission, hustle, and overwhelm.
03
Strategy, Your Way
From your first launch to building a brand with staying power—we’ll build plans that don’t just look good on paper, they feel right in action.
04
Growth & Market Access
If you’re already up and running, I can help you find focus, tighten your positioning, and open the right doors as you grow into new markets.
Ready to talk it through?
Not Here for the Hype
I’m not the “10x your growth” guy. I won’t tell you to scale fast just because everyone else is doing it.
Startups are like training. Progress takes consistency, not shortcuts. You need a clear plan, good form, and someone in your corner who knows when to push and when to pause.
That’s how I work—steady, honest, and focused on what actually helps. No hype, no hand-holding. Just real support to help you figure things out and keep moving.
Here’s what that tends to look like:
– Talking through the messy stuff until it makes sense
– Asking the questions no one else is asking
– Keeping things clear, grounded, and doable
There’s no big playbook here. Just experience, good instincts, and a lot of reps working with founders who care about doing things right.
Want to Work Together?
Here are a few ways to plug in—no big sales pitch, just stuff that might actually help:
01
Join the Newsletter
No fluff. Just honest insights on building, staying steady, and staying clear—sent now and then when I’ve got something useful to say.
02
Book a 1:1 Session
Strategy, reflection, or just space to think things through. We’ll talk through what’s working, what’s not, and where to go next.
03
Read the Blog
Thoughts on purpose, focus, wellbeing, and building something that lasts—written for founders figuring it out as they go.
Not sure what you need yet?
On the Blog
Notes on what I’m learning, seeing, and thinking about—working with founders, staying focused, and making good decisions along the way.
Startups Aren’t Just for Tech Bros. Seriously They’re Not.
Reading Time: 2 minutesWe’ve been taught that startups mean tech and scale. But there’s more to the story. This is for the builders who are figuring it out as they go.
Why Startups Always Underestimate Time—and How to Fix It
Reading Time: 3 minutesMost founders plan for money, but not for time. Here’s how timeline slip creeps in, what it costs you, and how to build smarter, more realistic roadmaps.
The Trouble with Perfect Startup Projections
Reading Time: 2 minutesStartup forecasts that only go up and to the right aren’t helpful. Here’s why clean models fail—and how to make yours a tool, not a fantasy.
Frequently asked questions (FAQs)
What kind of startups do you work with?
How do you help founders?
Do you only work on sustainability-related businesses?
What’s your approach to startup strategy?
No templates. No jargon. Just conversations that help you figure out what actually matters and what’s getting in the way. Then we build from there.
Can you help with investor prep and due diligence?
Yes. I’ve supported founders getting ready for investor conversations—everything from refining the narrative to making sure your numbers and story line up.
Is this coaching or consulting?
A bit of both. I ask questions like a coach, but I’ll also give you real feedback and help you shape strategy when you need it.
Do you work with solo founders?
All the time. Whether you’re on your own or leading a small team, sometimes it just helps to have someone else in the room with you, especially when decisions get heavy.
What does a session with you look like?
It’s relaxed but focused. We talk, figure out what needs clarity, and work through it together. It’s part thinking space, part strategy, part gut-check.
Do you offer long-term support?
Yes. If we work well together, I often support founders over a few months—kind of like having a part-time sounding board who’s in your corner.
What if I’m not sure what I need yet?
That’s all good. A lot of founders feel that way. Just book a session—we’ll talk it through, and if I’m not the right fit, I’ll be honest about that too.