Practical AI ventures for revenue, learning, and better work.
I’m Os Ishmael, founder of 2nd Bell and builder of AI-led products and services across revenue workflows, education, and productivity.
In short
The common thread is simple: find where people and processes get stuck, then build clearer systems around those moments.
Currently building: 2nd Bell, AI Skills Tutor HK, and Qithym
Current ventures
Three practical bets on better systems.
Each venture starts with a real workflow gap, then uses product thinking and AI with restraint.
Revenue workflows
2nd Bell
Helping service businesses see where revenue is constrained between marketing spend, enquiry, follow-up, booking, quote, sale, payment, and repeat business.
Visit 2nd Bell →AI learning
AI Skills Tutor HK
Helping students, parents, teachers, and schools build practical AI habits for research, writing, projects, presentations, and responsible use.
Explore AI Skills Tutor HK →Productivity
Qithym
A focus and return-to-work tool for people who lose momentum after breaks, context switching, or long work sessions.
Follow the build →Venture in development
Robotics Data Venture
Exploring structured, consented real-world task data for robotics and embodied-AI teams working across Asia.
The common thread
Not AI for the sake of AI.
Each project starts with a real behaviour problem.
Businesses lose leads after first contact.
Students use AI without knowing how to check it.
Workers lose rhythm after breaks and context switching.
I build practical systems around those gaps.
How I build
Clearer systems before louder tools.
Find the constraint
Where is the work slowing down, leaking, or becoming unclear?
Design the workflow
What needs to happen, who owns it, and what should the system make easier?
Use AI carefully
Where can AI reduce friction, improve visibility, or support better decisions?
Featured venture
2nd Bell helps service businesses stop guessing where revenue gets stuck.
It looks across the full journey from marketing spend to enquiry, first reply, response, booking, quote, sale, payment, and repeat business.
The goal is simple: show where revenue is constrained and what to fix first.
AI Skills Tutor HK
Practical AI learning for students, families, and schools.
AI Skills Tutor HK helps students, parents, teachers, and schools use AI more responsibly and practically.
The focus is not just prompting. It is research habits, checking outputs, explaining thinking, and knowing when human judgement matters.
Writing and build notes
Notes from the work in progress.
I write about what I’m building, what I’m testing, and what I’m learning as I turn practical AI ideas into products.
Read the notesWork with me
Choose the path that fits what you need.
For service businesses
Find where revenue is getting stuck after demand is created.
Explore 2nd BellFor website projects
Build a clearer website and digital presence for a Hong Kong SME that needs credibility, better messaging, and stronger enquiry paths.
Explore Website HKFor schools and parents
Build practical AI habits for learning, projects, and responsible use.
Explore AI Skills Tutor HKFor robotics data ventures
Discuss the thesis, validation work, and structured real-world task data for robotics and embodied AI teams.
Explore the ventureFor investors and partners
Talk about the ventures, markets, and practical AI product direction.
Start a conversationFor advisory work
Bring operator perspective to workflows, AI systems, and commercial clarity.
Work with me