APAC markets
Led regional websites, search, paid media, social, CRM, analytics, and platform work across East Asia at the British Council.
/ LEADERSHIP
Digital transformation across Asia Pacific
I turn complex digital change into better customer experiences and more reliable operations.
Over 15 years, I have led websites, CRM, content, marketing, data, platform, and operating programmes across APAC. I connect strategy to delivery with local teams, clear measures, and systems people can actually use.
/ EVIDENCE
Regional leadership that improved the customer experience and the way work gets done.
Selected outcomes from roles across digital, customer experience, marketing, technology, and operations. Each depended on regional teams, local markets, partners, and practical delivery.
More digital engagement
A global CMS overhaul at the British Council improved digital engagement and customer satisfaction.
China loyalty engagement
Supported CRM, marketing automation, and customer-facing digital initiatives at Melco associated with this increase.
Year-on-year client revenue
At First Page Digital, KPI reporting and delivery improvements strengthened retention and contributed to this growth across a US$3m portfolio.
/ CAREER RECORD
Senior roles where strategy had to become daily practice.
Regional strategy, transformation delivery, team leadership, governance, and the systems that support customers and staff.
2023 to present
Digital Director, Alka Group
Hong KongLead client work across technology needs, data flows, integrations, AI governance, and the changes needed to improve operating control.
2021 to 2023
Head of Content, First Page Digital
Hong KongLed a team of 14 and a US$3m budget, combining digital innovation, data-led reporting, AI governance, quality control, and capability building.
2019 to 2021
Head of Digital, Intellinovus
Hong KongBuilt technology roadmaps, reviewed vendors and security risks, introduced workflow systems, and used customer analytics to improve delivery.
2012 to 2019
Regional digital leadership
British Council and Melco, Hong KongLed regional digital transformation, customer-facing technology, content, continuity planning, team development, and operating change across complex organisations.
/ HOW I LEAD
Change only counts when teams can carry it forward.
I focus on the point where a customer need, commercial decision, and operating reality meet. That is where programmes either become useful or slowly lose momentum.
- 01
Start with the decision that matters.
Clarify the audience, the commercial need, the constraint, and who has to make the call.
- 02
Design for the people who run it.
Connect customer journeys, content, platforms, data, and governance to the day-to-day work.
- 03
Leave a way to measure and improve.
Build practical reporting, clear ownership, and a rhythm that lets teams keep moving after launch.
/ FOUNDER WORK
I build because theory is not enough.
Founder work keeps me close to the detail: what a customer notices, what a team has to deliver, and what it takes to make a new offer real.
01020304
2nd Bell
Sound experiences for places, teams, and live moments.
Purpose-designed sound environments, corporate wellness experiences, and activations across Asia Pacific.
Explore 2nd Bell →ActaOS
Testing a clearer operating record for professional services.
An MVP bringing client intake, workflows, approvals, documents, budgets, billing readiness, and reporting into one place.
See ActaOS →Qithym
A focused way to return to work after losing momentum.
A small tool designed to help people reset, choose a next step, and get moving again.
Explore Qithym →Loamnote
A calmer digital space for thinking and focus.
A focused tool for creating room to capture ideas, settle attention, and work with less noise.
Explore Loamnote →/ NOTES ON THE WORK
Useful ideas for people responsible for making change happen.
Writing on transformation delivery, customer journeys, CRM, AI governance, reporting, and the systems behind dependable work.
Leadership5 min
What 15 Years of Digital and Operations Work Has Taught Me
The lessons behind digital experiences, CRM, reporting, customer journeys, and operations in APAC.
Read note →Transformation delivery5 min
Why Digital Projects Fail After Launch
Why ownership, content, customer journeys, CRM, and reporting determine whether change lasts.
Read note →AI governance6 min
When to Use AI in a CRM Workflow
Where AI can support a clear workflow, and why process design and accountable ownership come first.
Read note →/ CONTACT
Have a change programme that needs to land?
A note from Os
Most useful conversations begin with a real problem. If you are deciding how to improve a digital service, bring a customer journey under control, or help a team deliver through change, I would be glad to compare notes.
Leadership rolesDiscuss a director-level digital, customer, technology, marketing, or operating brief.Advisory workTalk through a live delivery, customer, platform, data, or operating problem.Founder conversationsExplore a focused venture, partnership, or sound experience opportunity.
Start a conversation →