Helping Founders Build with Clarity and Purpose

About


Hi, I’m Os Ishmael. I work with early-stage startups and purpose-driven teams to help them get clear on what they’re building, why it matters, and how to move forward without getting lost in the noise.

Welcome

I’ve worked across sustainability strategy, brand messaging, and founder advisory—mostly with early-stage teams doing thoughtful, mission-driven work.

I’m based in Hong Kong but work with clients across the world. My approach is simple: ask good questions, listen well, and help you get clear on what actually matters—so you can make better decisions and build something that lasts.

When I’m not working, I’m probably lifting, running, or somewhere quiet with a book.

My approach is shaped by how I train—focus, consistency, and doing the reps that actually move things forward.

No hype.

Just steady support when it counts—whether you’re prepping for investors, making big decisions, or figuring out what comes next.

Let’s Work Together

If you’re building something with purpose and need a bit of clarity, support, or just space to think things through—I can help. Whether it’s strategy, messaging, or getting ready for that next investor call, I’m here for the real work.