Let us take a look at preferred content for the top of the funnel (ToFu).
In this blog post, we will explore in-depth the best content types for the top of funnel.
Getting your content right with a touch of your organization’s essence here will build awareness with your potential stakeholders.
ToFu: Getting leads on the right path
As a recap, this part of the funnel is where you first attract potential stakeholders.
If you’d like to know more about the entire inbound funnel please do, here.
ToFu content involves raising organization awareness and generating stakeholder engagement.
This is done with a high volume of leads who are not familiar with your impact or what you do.
In addition, there is an emphasis on delivering content that doesn’t pressure stakeholders to make a purchase.
Instead it focuses more on providing information that addresses either a need, problem or question.
Above all, you don’t care about conversions, you care about piquing intrigue.
Top of funnel content needs to be much more digestible.
In addition, it needs to be informative to ensure you are positioned as a thought leader.
Preferred content for Tofu includes datasheets, infographics, social media posts, and blogs are all great example of more digestible content that are easy to consume.
At this stage, it’s super important to make sure that the getting the core values of your story out regularly.
Also your social media efforts are all reflecting for work in the social or environmental arena, while educating and engaging readers.
Top-of-the-funnel efforts act to help establish someone’s interest and trust in your sustainability efforts.
Let me and my team create a sustainabillity story that boost the performance of your impact communicatoons. Schedule a free discovery call today.
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