How to Make Your Startup Famous – Brand Awareness Tips That Work

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suprised, blue eyes, freckles, brand awareness
Hopefully you already have brand awareness to get a reaction like this!

Learn how to not let your brand fade into obscurity.

As a startup, you may prioritize more pressing tasks like sales and developing a recurring cash source above developing brand awareness. 

But as part of your expansion plan, ought you to move it up a bit on the list? Furthermore, to determine what is effective, how can brand awareness possibly be measured?


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Amazon. Apple. McDonald’s. Whether you like them or not, you can’t dispute the impact of their branding and the level of worldwide recognition they have brought to their businesses.

So, let’s get started and examine the significance of building brand awareness, how to publicize your startup and some methods for gauging the effectiveness of your initiatives.


What makes brand awareness crucial?

The more brand awareness you can generate, the better it will be for your bottom line. 

A Nielsen survey on consumer confidence in advertising revealed that 92% of consumers trust recommendations from people they know. 

The best strategy to ingrain your company’s goods or services into people’s consciousness is to find methods to reach your target audience and create the impression that your brand is well-known.

For me, the concept of brand awareness is a little nebulous.

It’s difficult to define precisely and attempting to quantify it is even more difficult. Despite this, building and maintaining brand recognition is crucial for business expansion and should happen as your brand evolves.

Trust and brand recognition are two of the key components that influence consumer purchasing. 

Referrals, reviews, and social proof all influence people’s decision to join up or make a purchase from you. Your brand name must be at the forefront of consumers’ minds to direct them to your door while they are looking on a forum or asking for product advice on social media.


Your brand in the shadows? Book a discovery call, find out how we can help.

How to build brand awareness for startups

Selling isn’t the only thing in business. Have you bothered to give brand awareness some thought?

You can establish a culture of trust and curiosity with your brand at its core by concentrating on networking, forming relationships, and interacting with your audience. 

For this reason, one of the best strategies to increase brand awareness is to communicate with your target audience and share your brand vision and story on social media.

The three main things you’ll need are some time, patience, and a carefully considered content plan.

One benefit of social media is that it’s free, and there are platforms available to meet the demands of any sector. 

Are you in a business mood? 

Visit LinkedIn, the home of long-form B2B content. 

Does your business benefit from brief, sharp, and clever remarks? 

Check out Twitter. 

Do you have a product that would be good for a lot of photos? 

You should use Instagram. 

And that’s merely the beginning. 

The number of social media platforms is increasing, and that doesn’t even account for the several niche forums that thousands of prospective clients check every day.

1. Go out and tell your brand story

Founder tales are a great way to develop a brand. 

Everyone enjoys hearing about concepts that develop into challenges and then ultimately lead to success. 

From the dawn of time, this method has proven to be successful. Telling your story is simpler than it has ever been. 

Creating a podcast, posting smart articles on your company blog, and doing guest posts on trade blogs can all help broaden your audience and foster brand engagement.

Additionally, delivering stories to your audience gives your brand a personality that appeals to them and helps them trust you in turn.

2. Take on the role of sponsor

This can be a calculated move to raise brand awareness if you have some extra cash laying around or if you can figure out how to collaborate with well-known companies and events to get your logo viewed by as many people as possible. 

At company events, free stickers, t-shirts, and other freebies are always a hit. 

Your marketing staff can be creative with this and often use it to enhance your brand at significant cost savings.

3. How about using giveaways?

Everyone enjoys receiving free goods. Offering free trials, freemium, content, and resources can significantly help your brand get traction in the marketplace.


measurement, ruler, measure, brand awareness
You’ll need more than a measuring tape to measure brand awareness.

How to assess awareness of a brand

“How do I measure brand awareness?” is undoubtedly one of the first things you’ll ask yourself after deciding to implement some brand awareness strategies, and “How can I tell if what I’m doing is working?” 

Unfortunately, there isn’t a clear-cut brand awareness metric that you can monitor, so you’ll have to consider more broadly. Here is how I would go about it:

1. Brand recognition, recall, and visibility as awareness metrics 

Developing a memorable brand identity is crucial for any startup. 

For this, brand awareness acts as a yardstick. 

Startups can quantify the initial success of their branding tactics in drawing attention from the audience by measuring brand recall (how quickly consumers remember your brand), overall exposure, and brand recognition (how easily consumers can identify your brand). 

2. Customer satisfaction, loyalty, and advocacy as health metrics 

A brand’s relationship with its customers is fundamental to its existence. 

The vitality of this relationship is indicated by health metrics. 

Startups can find out more about the emotional equity of their brand by measuring consumer happiness, gauging the extent of their brand loyalty, and monitoring the zeal with which they recommend the brand to others.

3. Market share, profit margins, and premium pricing are the three equity metrics. 

Equity indicators can help determine a startup’s brand’s financial feasibility. 

These measures, which include having a strong enough brand to be able to command premium prices, gaining a sizable market share, and turning a profit, highlight the real financial advantages that come with having a great brand. 

4. Metrics for actions; downloads, social engagement, and conversions 

Action metrics record how well a brand encourages a consumer to take action. 

These metrics provide insight into how effective a brand is in generating customer engagement and behaviors. 

Whether it’s by promoting downloads of branded goods, generating vibrant exchanges on social media platforms, or driving conversions like actual sales.


Final thoughts

Gaining traction for your startup requires building brand awareness in order for people to remember your name and product. 

To address difficulties in their lives or businesses, it is crucial that people can quickly recall your brand while searching for a specific solution. Make this part of your brand strategy and vision. 

You can create a solid foundation for your brand that will allow it to expand and change with your company by learning about brand awareness and how to cultivate it for your audience.

Are you betting enough traction with your brand?

If not, I am here to help. Drop me a line or book a free discovery call to start working on your brand awareness. 


Your brand in the shadows? Book a discovery call, find out how we can help.

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