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Where Does Your Revenue Really Come From?

All, Business, Startups / 2 May 2025

Reading Time: 3 minutesYou made money. Great. But do you know where it came from—and if you can do it again? This post is about turning early wins into something that lasts.

Where Does Your Revenue Really Come From? Read More »

Colorful green food truck with umbrella, offering street food in Tokushima, Japan. This is an example of what some startups can be.

Startups Aren’t Just for Tech Bros. Seriously They’re Not.

All, Startups / 22 April 2025

Reading Time: 2 minutesWe’ve been taught that startups mean tech and scale. But there’s more to the story. This is for the builders who are figuring it out as they go.

Startups Aren’t Just for Tech Bros. Seriously They’re Not. Read More »

Explore the vibrant neon-lit train station platform in Toledo at night, showcasing urban architecture.

Why Startups Always Underestimate Time—and How to Fix It

All, Startups / 7 April 2025

Reading Time: 3 minutesMost founders plan for money, but not for time. Here’s how timeline slip creeps in, what it costs you, and how to build smarter, more realistic roadmaps.

Why Startups Always Underestimate Time—and How to Fix It Read More »

Close-up of vibrant red roses in bloom with lush green leaves, perfect for romantic themes.

The Trouble with Perfect Startup Projections

All, Startups / 31 March 2025

Reading Time: 2 minutesStartup forecasts that only go up and to the right aren’t helpful. Here’s why clean models fail—and how to make yours a tool, not a fantasy.

The Trouble with Perfect Startup Projections Read More »

Hands joining in trust

Communication Strategies to Overcome Anti-ESG Sentiment

All, Communication, Sustainability and ESG / 9 December 2024

Reading Time: 5 minutesLearn how to address anti-ESG sentiment with transparent communication, storytelling, and practical strategies.

Communication Strategies to Overcome Anti-ESG Sentiment Read More »

Overhead view of a diverse team collaborating on a project in a modern office setting.

Why Startups Should Prioritize Sustainability from Day One

Startups, Sustainability and ESG / 26 November 2024

Reading Time: 4 minutes | Discover why startups should focus on sustainability from day one. Learn how it impacts funding, compliance, talent retention, and business success.

Why Startups Should Prioritize Sustainability from Day One Read More »

Man jumping over a canyon, showcasing adventure amidst breathtaking red rock landscape.

Trusted Sustainability Efforts = Authentic ESG Communication

All, Communication, Sustainability and ESG / 20 November 2024

Reading Time: 5 minutes | Learn how to enhance ESG communication with transparency, storytelling, and tailored strategies. Avoid greenwashing today.

Trusted Sustainability Efforts = Authentic ESG Communication Read More »

Person Holding Letters No

Epic Brands Make a Fortune By Not Saying Yes

All, Communication, Sustainability and ESG / 6 August 2024

Reading Time: 5 minutes | Saying ‘no’ can transform your brand communication. Embrace assertiveness, set boundaries, and earn respect while maintaining your brand’s integrity.

Epic Brands Make a Fortune By Not Saying Yes Read More »

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My Blog

Reflections | Strategy | Real Talk

This is where I share what I’m noticing in the work—things that come up in conversations with founders, questions we keep circling back to, and tools that help cut through the noise.

Sometimes it’s about clarity. Sometimes it’s mindset. Always grounded in real-world experience.

Thanks for reading—I’m glad you’re here.

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Hi there! I am Os Ishmael. Welcome!

I care about helping people build things that matter—and making sure they stay steady while they do it.

Over the years, I’ve worked with founders, teams, and organizations trying to bring purpose into their work. Not just the big mission stuff, but the day-to-day choices, the clarity, the conversations that move things forward.

That’s the part I love: helping you think clearly, communicate simply, and stay aligned with what you’re really trying to build.

Fitness is a big part of how I stay grounded—running, lifting, moving. It keeps me steady, and I bring that same mindset to the work: focus, consistency, small wins that stack up.

This work isn’t about hype. It’s about showing up, staying true to what matters, and building with intention.

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I’m not into buzzwords. If you’re looking for a consultant who’ll nod along and tell you to “scale fast,” I’m not your person. But if you want a thoughtful partner who can help you build something solid—and who actually listens—let’s talk.

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