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Bottom of funnel of content

What Is The Best Bottom of Funnel Content? Do You Know?

All, Communication, Storytelling / 28 May 2024

Reading Time: 2 minutesIn this article we look at which content is best at the bottom of the funnel. Learn more on how to improve your inbound marketing funnel.

What Is The Best Bottom of Funnel Content? Do You Know? Read More »

middle of funnel content

What Is The Best Middle of Funnel Content? Do You Know?

All, Communication / 28 May 2024

Reading Time: 2 minutesLearn about what the best middle of funnel content is to drive a conversion and get your organization’s story working on brining in engagement and more.

What Is The Best Middle of Funnel Content? Do You Know? Read More »

top of funnel

What Is The Best Top of Funnel Content? Do You Know?

All, Communication / 28 May 2024

Reading Time: 2 minutesRead about what the best top of funnel content is to build awareness and get your impact story remembered by your stakeholders.

What Is The Best Top of Funnel Content? Do You Know? Read More »

funnel cakes, dessert, inbound marketing funnel

What Is an Inbound Communications Funnel?

All, Communication, Storytelling / 28 May 2024

Reading Time: 3 minutesThis article covers what an inbound comms funnel is and how it can benefit your sustainability communications. Forgetting it is bad for your impact story.

What Is an Inbound Communications Funnel? Read More »

Target, success

How To Be On Top of Your Numbers In Communications

All, Communication / 28 May 2024

Reading Time: 3 minutesUnlock success with persistence and strategy. Discover how playing the numbers game and mastering key mindsets can transform your journey to success!

How To Be On Top of Your Numbers In Communications Read More »

job, office, team, corporate storytelling

How to Transform Your Sustainability Storytelling

All, Communication, Storytelling / 21 May 2024

Reading Time: 5 minutesDiscover tips to transform your corporate storytelling into a compelling narrative that boosts impact. Learn to craft engaging narratives that boost impact.

How to Transform Your Sustainability Storytelling Read More »

audience, band, concert, brand values

How to Make Your Sustainability Values Rock (And Why You Need to)

All, Communication, Sustainability and ESG / 16 May 2024

Reading Time: 8 minutesElevate your impact with expert tips on creating sustainability brand values. Discover strategies to make your impact stand out and be heard.

How to Make Your Sustainability Values Rock (And Why You Need to) Read More »

investment, money, startup, branding, startups

Why Proven Startups Obsess Over Sustainability—And Why You Should Too

All, Startups, Sustainability and ESG / 14 May 2024

Reading Time: 3 minutesDiscover why sustainability is key for startups: build trust, foster loyalty, stand out in competitive markets, and lay a foundation for lasting growth.

Why Proven Startups Obsess Over Sustainability—And Why You Should Too Read More »

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My Blog

Reflections | Strategy | Real Talk

This is where I share what I’m noticing in the work—things that come up in conversations with founders, questions we keep circling back to, and tools that help cut through the noise.

Sometimes it’s about clarity. Sometimes it’s mindset. Always grounded in real-world experience.

Thanks for reading—I’m glad you’re here.

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Hi there! I am Os Ishmael. Welcome!

I care about helping people build things that matter—and making sure they stay steady while they do it.

Over the years, I’ve worked with founders, teams, and organizations trying to bring purpose into their work. Not just the big mission stuff, but the day-to-day choices, the clarity, the conversations that move things forward.

That’s the part I love: helping you think clearly, communicate simply, and stay aligned with what you’re really trying to build.

Fitness is a big part of how I stay grounded—running, lifting, moving. It keeps me steady, and I bring that same mindset to the work: focus, consistency, small wins that stack up.

This work isn’t about hype. It’s about showing up, staying true to what matters, and building with intention.

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I’m not into buzzwords. If you’re looking for a consultant who’ll nod along and tell you to “scale fast,” I’m not your person. But if you want a thoughtful partner who can help you build something solid—and who actually listens—let’s talk.

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