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Better Your Engagement with These Four Pillars of Effective Copy

All, Writing / 14 May 2024

Reading Time: 3 minutesIn this post we examine four key pillars to effective copy. Having effective copy greatly improves your content being engaging for your audience.

Better Your Engagement with These Four Pillars of Effective Copy Read More »

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Three Components of a Great Story to Delight your Audience

Storytelling / 10 May 2024

Reading Time: 2 minutesRead about the three components of a great story to delight your audience. Knowing this will help you write engaging content and tell a great story.

Three Components of a Great Story to Delight your Audience Read More »

Business storytelling, led by passion will make you money

Stories Make You Real, That’s Why Your ESG Story Matters

All, Business, Storytelling, Sustainability and ESG / 7 May 2024

Reading Time: 4 minutesWant to know why storytelling is a game-changer for? Read on to discover how the right story can captivate your audience and supercharge your sustainability impact. Let’s get your story told right!

Stories Make You Real, That’s Why Your ESG Story Matters Read More »

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Prospects Need Your Stories More Than Your Sales Pitches

All, Business, Storytelling / 4 May 2024

Reading Time: 5 minutesDiscover how storytelling can transform your ESG communications. Engaging narratives do more than share information; they build connections and inspire action. Learn the art of crafting compelling stories that resonate with your audience and drive results.

Prospects Need Your Stories More Than Your Sales Pitches Read More »

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How to Get Zinger ESG Impact With Storytelling

All, Storytelling, Sustainability and ESG / 3 May 2024

Reading Time: 3 minutesExplore the transformative power of storytelling in sales to create emotional connections and drive success. Learn how to engage and convert prospects.

How to Get Zinger ESG Impact With Storytelling Read More »

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It’s No Surprise, Boring People Never Get Applause

All, Communication, Storytelling, Sustainability and ESG / 2 May 2024

Reading Time: 4 minutesDiscover the power of storytelling in setting your ESG efforts apart. Learn how to craft compelling narratives that are anything but boring, ensuring you make memorable connections and open new doors in your industry.

It’s No Surprise, Boring People Never Get Applause Read More »

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How to Make Your Story Stick in Business

All, Business, Storytelling, Sustainability and ESG / 29 April 2024

Reading Time: 4 minutesEffective storytelling can set your company apart, engage audiences profoundly, and drive success. It’s an essential part of your biz toolkit. Learn more.

How to Make Your Story Stick in Business Read More »

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How You Can Be Seen and Viral With Authentic Communication

All, Communication / 9 April 2024

Reading Time: 5 minutesExplore how genuine authenticity shapes digital success. Learn key strategies for building a truly authentic online presence and creating impactful, viral content.

How You Can Be Seen and Viral With Authentic Communication Read More »

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My Blog

Reflections | Strategy | Real Talk

This is where I share what I’m noticing in the work—things that come up in conversations with founders, questions we keep circling back to, and tools that help cut through the noise.

Sometimes it’s about clarity. Sometimes it’s mindset. Always grounded in real-world experience.

Thanks for reading—I’m glad you’re here.

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Your Author

Hi there! I am Os Ishmael. Welcome!

I care about helping people build things that matter—and making sure they stay steady while they do it.

Over the years, I’ve worked with founders, teams, and organizations trying to bring purpose into their work. Not just the big mission stuff, but the day-to-day choices, the clarity, the conversations that move things forward.

That’s the part I love: helping you think clearly, communicate simply, and stay aligned with what you’re really trying to build.

Fitness is a big part of how I stay grounded—running, lifting, moving. It keeps me steady, and I bring that same mindset to the work: focus, consistency, small wins that stack up.

This work isn’t about hype. It’s about showing up, staying true to what matters, and building with intention.

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I’m not into buzzwords. If you’re looking for a consultant who’ll nod along and tell you to “scale fast,” I’m not your person. But if you want a thoughtful partner who can help you build something solid—and who actually listens—let’s talk.

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